Product Origin
An embeddable platform for your website
Product Origin has simplified the delivery of complex supply chain data so you can better demonstrate product provenance and impact in an immersive customer experience. The mapping technology is embedded on your website allowing you to graphically display the supply chain data behind a product journey.
The story of your product journey is ultimately the story of your supply chain
Product Origin gives you the opportunity to shape your narrative by communicating what you want to show about the locations, geography, socio-demographic and environmental impacts of your supply chain practices.
Transparency = credibility
In this era of commerce, consumers (and governments) have higher expectations of product traceability. We know that brands are very committed to the quality and long term sustainability of their products. However, it can be complex to demonstrate to customers, with credibility, the impact alongside the meticulous approach taken to ensuring the best supply chain practices.
Nearly one in two consumers do not know what to trust. It can be difficult for customers to easily understand product provenance - while still making the information you communicate engaging. Consumers want to better understand how provenance aligns with quality. They want brands to help them to be more environmental and ethical. Market research shows the vast majority of consumers are willing to pay more if they can be sure a product has been ethically sourced or produced. Consumers are discerning about the brands that they engage with - they demand greater transparency.
Visualiser
The Visualiser is what your customers will see. Our front-end technology is white-labelled and customised to fit your brand identity to seamlessly integrate on your website. From your website customers can jump straight into your product origin experience. The Visualiser includes the 3D globe or 2D map to showcase any visualised product journeys you create. The visualiser can be viewed on desktop and mobile.
Layer Creator
Product Origin allows you to upload your supply chain data to create Layers (or data maps), which are visual overlays of data represented on a digital globe. Layers, coupled with other visual elements to showcase your product origin data, provide a visceral medium to chart and trace a product’s origins. You can also integrate multimedia content as part of Layer styling by uploading videos, audio and images of your suppliers, accreditations or production processes. Further, you can link any point on a map Layer to sections within your website or to third party sites.
Product Discoveries
Discoveries are collections of Layers, saved together as an initial navigation point, along with location and globe position. Discoveries compile multiple overlayed map Layers and capture them in a specific view, chronology and perspective. Discoveries are the simplest way to package your supply chain data so that your customers can easily navigate a product journey. A Discovery is a way of categorising any step of the supply and value chain that you want to show.
Industries of interest
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Showcasing product supply chain for accreditations such as quality standards, fair trade, as well as environmental impact
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Strengthening a brand narrative based on provenance and geographic elements that bring greater value based on origin of raw materials, including preventing counterfeits.
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Fast marketing giants competing to keep hold of custom within a more conscientious generation. Visualising textile value chains to give greater brand transparency.
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Building consumer trust and preventing counterfeits using data to chronicle the raw materials used and location of each supplier in the value chain.
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Communicating data to demonstrate a commitment to producing organic products and methods that benefit people to planet.
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Communicating further transparency around te 100% real regional meat. Equally highlighting the origin story and sourcing of ingredients.
Pricing
Licensing software to visualise your product provenance
Product Origin is available to license. Please contact us to find out more about our annual subscription pricing.
Get ahead of the push towards transparency
As the landscape for product traceability rapidly changes, Product Origin gives you back control. It allows you to engage stakeholders with what you want them to know about what happens to a product, where, and when.
In summary Product Origin:
Is a web-based visualisation application for internal and external stakeholders to engage with a product journey.
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Creates a better throughline between Supply Chain and Marketing personnel to construct the provenance of all product instances.
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Allows you to demonstrate how disconnected product events from various supply chain partners fit together, and the wider impact that it makes.
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Provides user interfaces to fit with your brand identity.
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Supports you in the creation of some data elements.